Introduction

This Privacy Policy (“Privacy Policy”) applies to Gentry & Stone, a business consulting firm based in Tucson, Arizona, and its subsidiaries and affiliates (“Gentry & Stone,” “we,” “us,” or “our”). This Privacy Policy was last updated in February 2025.

Gentry & Stone is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, and disclose your personal information when you access and use materials on gentryandstone.com or any other websites, applications, or services that link to this Privacy Policy (collectively, the “Site”).

By accessing or using the Site, you agree to this Privacy Policy. If you do not agree with any part of this Privacy Policy, please discontinue your use of the Site.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted here. Please review this Privacy Policy periodically to stay informed about how we protect your information.

Personal Information We Collect and How We Use It

What Information Do We Collect?

• Account, Registration, Subscription, and Marketing: We collect information when you create an account, register for access to certain pages on the Site, subscribe to newsletters or publications, or request additional information about our services. This may include personal details such as names, email addresses, phone numbers, employment information (company, job title, position), IP address, location, and interests.

• Surveys and Events: We may collect personal information when you register for conferences, events, or participate in surveys we conduct. Information collected may include names, email addresses, IP addresses, and demographic data.

If you choose not to provide this information, you may not be able to access certain features of the Site or request specific information.

How Do We Use Personal Information?

We process your personal information to:

• Communicate with you and manage your subscriptions, registrations, and event participation.
• Tailor your experience on the Site and deliver relevant content.
• Understand user behavior and preferences, helping us improve the Site and our services.
• Measure and improve marketing campaigns and measure engagement.
• Notify you about updates and products or services from Gentry & Stone.
• Fulfill legal obligations, including anti-fraud and tax compliance.

In cases where consent is required, your personal information will only be processed for the specified purposes after obtaining your consent, and you may withdraw consent at any time.

How We Share Your Information

We may share your personal information with:

• Our subsidiaries and affiliates.
• Third-party service providers that help us with tasks such as email distribution, website hosting, and marketing.
• Business partners in connection with co-organized publications or events.
• Law enforcement authorities when required by law.
• In the case of a reorganization, merger, or sale of our business, personal information may be transferred to the new entity.

Additionally, as a global organization, personal information may be transferred across countries where Gentry & Stone and third parties operate.

Retention of Personal Information

We retain personal information as long as necessary to fulfill the purposes for which it was collected. The criteria for retention include the length of our ongoing relationship with you, legal obligations, and any legitimate business needs.

Marketing Communications

You can unsubscribe from marketing communications at any time by following the instructions provided in each email. You will also have the option to select your preferences when you first subscribe to our newsletters.

Cookies and Tracking Technologies

We use cookies and other tracking technologies to collect information about your interactions with the Site, such as browsing habits and preferences. You can adjust your browser settings to block cookies or delete them. Please note that certain parts of the Site may not function properly if you block cookies.

Security of Personal Information

We employ security measures to protect your personal information, but we cannot guarantee absolute security. Only authorized personnel have access to your data, and they are obligated to keep it confidential.

Links to Other Websites

Our Site may contain links to third-party websites. Gentry & Stone is not responsible for the content or privacy practices of these websites. We recommend reviewing the privacy policies of any third-party websites you visit.

Compliance with the Law

We may disclose your personal information if required to do so by law or in response to legal requests. Additionally, we may share your personal information in connection with a violation of our Terms of Use.

Your Privacy Rights

Depending on where you reside, you may have rights under applicable data privacy laws, such as the right to access, correct, delete, or restrict the processing of your personal information. You can also withdraw your consent where applicable.

To exercise your rights or if you have any concerns about how we handle your personal information, please contact us using the contact details provided below.

Children’s Privacy

The Site is not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If we discover that we have inadvertently collected such information, we will delete it as soon as possible.

Collection, Disclosure, Selling, and Sharing of Personal Information

The following list details which categories of personal information we collect and process both online and offline, as well as which categories of personal information we disclose to third parties for our operational business purposes, including within the 12 months preceding the date this Privacy Policy was last updated. The list also details the categories of personal information that we “sell” and “share,” including within the preceding 12 months. Gentry & Stone does not “sell” or “share” your personal information in exchange for monetary consideration. However, we may allow third parties listed in our cookie consent manager to use cookies and related tracking technologies, such as pixels, to collect information about your visits to our Sites and use that information to deliver advertisements relevant to your interests. Information collected about you on our Sites by third parties could be combined with other information that you have provided to such third parties or that they have collected from your use of their services. Under U.S. state data privacy laws, these disclosures may constitute a “sale” when the personal information is exchanged for non-monetary consideration (anything of value) or “sharing” when the personal information is disclosed for cross-context behavioral advertising purposes. Under U.S. state data privacy laws, such activities may also constitute “targeted advertising.”

We may “sell” and “share” the following categories of personal information with the third parties listed in our cookie consent manager for advertising, internal research, analytics, and development purposes:

• Identifiers, such as name, IP address, and online identifiers
• Geolocation data, such as approximate location derived from IP address
• Internet or network activity information, such as browsing history of Sites, assets or prior visits, search history, and interactions with our online properties
• Inferences drawn from any of the personal information listed above to create a profile about, for example, an individual’s preferences or characteristics

We may disclose the following information with our affiliates and subsidiaries; third-party service providers; external legal, financial, and other professional advisors; legal authorities for operational business purposes:

• Identifiers, such as name, IP address, online identifiers, address, email address, account name, telephone number, and other unique personal identifiers
• Characteristics of protected classifications under law, such as gender, age, and racial or ethnic origin
• Internet or network activity information, such as browsing history of Gentry & Stone sites, assets or prior visits, search history, and interactions with our online properties
• Geolocation data, such as approximate location derived from IP address
• Inferences drawn from any of the personal information listed above to create a profile about, for example, an individual’s preferences or characteristics or for statistics and visitor tracking
• Audio, electronic, visual, and similar information
• Professional or employment-related information
• Sensitive personal information, such as racial or ethnic origin and personal information collected and analyzed concerning your health

We may disclose your following information with our joint business partners for publications and co-organized events:

• Identifiers, such as name and contact information

We may also disclose any of the categories of your personal information listed above to a third party in the event of any reorganization, financing transaction, merger, sale, joint venture, partnership, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).

Without limiting the foregoing, we do not knowingly “sell” or “share” the personal information, including the sensitive personal information, of minors under 16 years of age.

Categories of Sources of Personal Information

We collect this personal information directly from you, from your devices, and from third-party sources, such as public databases, joint marketing partners, and social media platforms, where permitted under applicable local laws.

Purposes for the Collection of Personal Information

We collect personal information to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives, including to:

• Develop, improve, operate, repair, and maintain our products and services
• Provide support and respond to requests for information
• Maintain or service accounts or registrations
• Advertise and market our products and services, and personalize user experiences
• Conduct research, analytics, and data analysis
• Operate and maintain our facilities and infrastructure
• Undertake quality and safety assurance measures, and conduct security control and monitoring
• Detect and prevent fraud and perform identity verification
• Facilitate and implement any reorganization, financing transaction, merger, sale, joint venture, partnership, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings)
• Maintain records, comply with law, legal process, and internal policies, and exercise and defend legal claims

Personal Information Retention

The criteria used to determine how long we retain your personal information is set forth in the “Retention of Your Personal Information” section of this Privacy Policy.

Use or Disclosure of Sensitive Personal Information

We do not use or disclose your sensitive personal information outside of the following purposes:

1. Performing our services
2. Detecting security incidents
3. Resisting malicious, deceptive, fraudulent, or illegal actions
4. Ensuring physical safety
5. For short-term transient use, including certain non-personalized advertising
6. Maintaining or servicing accounts, providing customer service, or providing similar services
7. Verifying and maintaining the quality or safety of a service or product or improving, upgrading, or enhancing a service or product

Accordingly, we do not provide the right to limit the use or disclosure of your sensitive personal information.

Privacy Rights

If you are a U.S. resident, you, subject to applicable law of the state in which you reside, have the following rights regarding your personal information:

• The right to know:

  • Whether we are processing your personal information
  • The categories of personal information we collected about you
  • The categories of sources from which we collected such personal information
  • The business or commercial purpose for collecting, selling, or sharing personal information about you
  • The categories of third parties to whom we disclosed your personal information
  • The specific pieces of personal information we have collected about you

• The right to correct inaccuracies in your personal information

• The right to have your personal information deleted, subject to certain exemptions

• The right to obtain a copy of your personal information

• The right to opt-out of:

  • The “sale” or “sharing” of your personal information
  • Targeted advertising
  • Profiling in furtherance of decisions that produce legal or similarly significant effects

You may also have the right not to receive discriminatory treatment for exercising your privacy rights.

To exercise your rights, please contact us via the contact form on our website.

Authorized Agents

If an agent would like to make a request on your behalf, we may request that the agent provide proof of their status as an authorized agent. We may also require you to verify your identity before we act on the request.

Appeal Process

If you have made a privacy rights request and believe your request was denied, you can appeal by using the same email address you used to submit the initial request. Please add “Request to Appeal” in the subject line of your email.

Children’s Privacy

This Site is not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If we discover that we have inadvertently collected such information, we will delete it as soon as possible.

Contact Us

If you have questions or concerns about this Privacy Policy, or wish to exercise your privacy rights, please contact us at:

Gentry & Stone
1860 E River Rd Suite 325
Tucson, AZ 85718
Email: [Contact form]